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The history of M&S lingerie
We are always thinking of new and innovative ways to create content for our clients. Often this involves starting from a blank page, but here’s an example of where we discovered existing assets that we...
View ArticleCreating atmospheric content
Content often defies the law of gravity; we’ve all seen cases where something innocently placed within the confines of a website goes viral, takes on a life of its own and flies off into the ether....
View ArticleFashion bloggers: Dos and don’ts
iCrossing’s Fashion & Retail Editor Jo-ann Fortune talks to some of the UK’s top fashion bloggers about their experiences of working with brands. Take some tips on how to, and how not to, go about...
View ArticleNo such thing as a random satsuma
The brightonSEO conference earlier this month came and went with a flurry of insight and opinion, and a hadouken. Those returning after a classic sun-drenched Brighton lunch hour were treated to a...
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Not your average infographic
With infographics besieging the web like wave after wave of Italian attacks bearing down on Joe Hart’s goal, creating one that gets attention is becoming increasingly difficult. Going beyond the flat...
View Article7 Content Strategy Tips for Start-ups
The launch of your own business is an exciting time; the long nights mulling over the business plan, the countless branding tweaks and the prospect of being part of the start of something big.. There’s...
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Two Googlebots walk into a bar…
You know the kind of place, very close to the station in the town centre with big windows full of adverts for meal offers and happy hour discounts. It’s got a pub-like name – The Toad and Castle, or...
View ArticleBan the blog
Brighton Digital Marketing Festival (#BDMF12) takes place next month on the 12th and 13th September. The event started last year and was a sell out success, this year it’s set to be bigger and better...
View ArticleBrands and fashion bloggers
Collaborating with fashion bloggers has become bread and butter work for many brands and digital agencies looking to hit both brand and SEO objectives for their retail clients. But what does this...
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Do People Still Use RSS Feeds?
The digital world is constantly evolving. We have recently seen the release of Microsoft’s Windows 8, the iPhone 5 hitting the market, and a fierce escalation in the battle between natural search...
View Article“Ungoogleable”?
I recently read, with great interest, of the legal battle between Sweden and Google around the country’s wish to formally insert the word ‘ungoogleable’, or ‘ogooglebar’, into the Swedish language. The...
View ArticleSEO friendly content
In case you hadn’t noticed, Content Marketing is the hot topic in digital right now. Everyone is in agreement that great quality content is one of the essential ways for brands to connect with their...
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Staying TRUE to build a connected brand
As consumers become increasingly more connected across platforms and devices, brands must stay TRUE to their core in the content and experiences they provide. That was the key take-away from David...
View ArticleHow to use semicolons and influence people
I’m not one for grandiose resolutions. My novel can stay as an internal dialogue, my million-dollar business idea can hold off for another 12 months, and I’m highly likely to have a cigarette at some...
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I’m with the brand – making friends with PR
The proclamation that the future of SEO lies in influencer and consumer-led activity is music to the ears of content and social specialists, like myself, who value the true engagement that comes from...
View ArticleA kiss on the ellipsis
As a happily married man I find very little need to visit dating websites, although I’m a fan of the match.com adverts and quite enjoyed Dates, the new Channel 4 drama show that debuted earlier this...
View ArticleTelling your story with SEO
Storytelling is one of the oldest forms of communication. I can see the cavemen now, huddled around a fire carving images into the walls of caves, leaving their tales for generations and generations to...
View ArticleDr Octothorpe and the amazing hashtag
Every British town has its little claims to fame; Farnham, my boyhood residence had quite a few that were regularly shouted from the Georgian rooftops. The most famous name connected to the Surrey...
View ArticleContent and online ads need a little love
With content marketing becoming an essential element in the digital mix and traditional online ad formats losing influence; a convergence of earned and paid media could bolster both. According to The...
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Listening to the funnel
Of all the weird and wonderful business diagrams out there, the classic sales funnel is one of the most versatile and immediately understandable, even to a novice eye. We all intrinsically ‘get’ that...
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